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Top Executive Exits Xiaomi – Business Intelligence Info

WhileXiaomihasbeenlaudedoverthepastfewdaysforthelaunchofitsbezel-lessMiMixsmartphone,thecompanyhasbeenachingwiththedepartureofitschiefcontentarchitect。

ChenTongwashiredbyXiaomitwoyearsagoasthemobilecompanysoughttoexpanditsecosystempasthardwaretoafullcontentexperienceforusers。

Butnowtheex-editorinchiefofSina。

comismovingbacktothemediaworldaspresidentofPhoenixNewMediasnewsappsubsidiaryParticleInc。

Xiaomihasbeenunderintensepressureafteritmissedsalestargetslastyearwhilestrongcompetitorsemergedtotakeovermarketshare。

LateststatisticsshowChinesesmartphonerivalsOppoandVivoarebeatingXiaomi,andotherslikeMeizu,Huawei,andZTEarealsotakingconsiderablemarketshare。

ButChenisreportedlyleavingXiaomionfriendlyterms,asXiaomiandPhoenixNewMediahavebeenworkingtogetheroncontentsynergiesandXiaomiisalsoashareholderofParticle。

DuringChenstenureatXiaomi,theChinesemobilephonecompanypurchasedstakesinChineseonlinevideoplatformYoukuandiQiyi。

ResearchfromCounterpointsMarketMonitorshowsthedemandforsmartphonesinChinagrew8%annuallyand7%sequentiallyinthethirdquarterof2016。

OppoandVivobecamethenumberoneandtwosmartphonebrandsinChinacapturing17%and16%share,respectively。

TheresearchshowedthatshipmentsforOppossmartphonesreportedlygrew82%annuallywhereasVivorecordedthehighestgrowthinChinaduringthequarterasthedemandforitsshipmentsrose114%annually,morethandoublingitsvolumes。

Xiaomisufferedasitsshipmentsweredown22%annuallywithdemandmostlyskewedtowardslow-endmodelssuchasRedmi3s。

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ChinaWirelessNews。

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